Mortgage Blog

7 Killer Benefits of Email Marketing for Mortgage Business

July 31, 2020


Email marketing is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI.

Constant Contact helps you to connect with your customers and prospects in minutes with email marketing. With so many great features, including one-click editing, social integration, and comprehensive tracking, see for yourself how powerful email marketing can be.

Email marketing is used by thousands of Mortgage Brokers. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular   - but here are seven reasons why email marketing is seen by many Mortgage Brokers as the most effective marketing channel.

7. Low Costs
 One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels.

6. Reach an already engaged audience. Email marketing is one of the only channels that consumers ask to receive.

5. Deliver targeted messages. MMost marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain  criteria.

4. Easy to get Started. Email marketing doesn’t necessarily require a huge team or reams of technical nous to be successful. Constant Contact  makes it easy  for your email campaign to succeed.

3. Easy to measure. Another key benefit of email marketing is that it’s easy to see where you’re going wrong. Constant Contact software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.

2. Instant Impact.
Due to the immediacy of email, you can start seeing results within minutes of its emails being sent. 

1. Unrivalled return on investment. In the business world, results are arguably all that matters. With this in mind, the main reason that most Mortgages Brokers invest in email marketing is the fantastic return on investment.

Ready to start? Try it yourself now!



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